Facebook and Instagram were down. What does that say for your business today?
If you thought your phone ran out of data, or the 5g the world has been planning for has been destroyed; don’t worry that’s not the case!
Today, the mega-company Facebook is down; along with Instagram and Whatsapp. When will it be back and what does this mean for my company?
Nine27.co is a digital marketing agency based in Irvine, California. It is an agency that works with some of the well-known and large to small companies all across the United States, primarily, Southern California. For similar marketing agencies, not having access to social media platforms could make today one of the worst days in business. But, for nine27.co that’s not the case.
After noticing all of the hiccups and chaos of the day, the CEO DeRonte Craig was aptly prepared to employ tactics he had already been delivering to his clients. The majority of Nine27 clients work on platforms like Facebook and Instagram to run Ads leading customers to company websites generates sales.
But, a few months back during the rise of TikTok, he encouraged the majority of his clients to not only employ Social Media Marketing on Facebook and Instagram, but also to other Social Media platforms, such as YouTube and TikTok (which recently reached 1-billion users). I.e. Google ads, YouTube Ads, and TikTok Ads.
Craig said, “one thing the covid-19 pandemic has shown is that anything is liable to happen and what we believe is being normal can change at any minute. So be prepared!”
As of right now, we don’t know exactly why the Social Media Company was down, but this is a sign to use new marketing strategies to reach potential customers. Using Platforms like Facebook, Instagram, TikTok, YouTube to market your company is a great idea. But you also want to build your Search Engine Optimizations, better known as SEO. On platforms like google, bing, and yahoo. This is a process that will surely help build your company, with hopes to be #1 in searches. For example, Nine27.co digital marketing company wants to be at the top for keywords like “Irvine Marketing Agency”, “Irvine Internet marketing”, “Irvine Social Media Marketing” or “Irvine SEO”.
The top 5 results on search tend to receive a 75% click-through rate, and 65% of Marketers mentioned that SEO is one of the best inboard marketing strategies out there. So use it!
Hopes for when Facebook and Instagram returns
As Facebook is down we have some hopes for its returns. Over the past month, there has been a huge increase of hackers on both platforms Facebook and Instagram. Many friends and followers have been losing their accounts, being taken over by hackers posing as original owners. The hackers encourage followers to send money, click sketchy links in bios, and follow people no one knows. When Facebook returns we hope that this problem is fixed, moreover original users getting their accounts back.
This high increase of hackers can really affect the algorithm on your website and platform, increasing the bounce rate, because they might be researching through your page and websites trying to find a way to attack you and your company. This changes your analytics and can affect your projections. Especially for those who run Facebook ads!
Reasons why Facebook and Instagram Might be down?
There was a ‘Facebook 60 Minute Report’ mentioning whistleblower, Frances Haugen, about how the company handles hate and misinformation. Haugen believes that Facebook was aware of the problem but did do much to combat it.
This could be a response to that case!
If you are looking for more information and ways to build your company, scale, and get help in areas such as Search Engine optimizations (SEO), Web Design, Social Media Marketing, Social media advertising (Facebook ads, Instagram ads, TikTok ads, Google ads, YouTube ads, Snapchat ads) and Social Media Management. Please reach out to us at Nine27.co
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